Programmers and journalists create similar value — or they could. Each makes sense of information. Technology brings order to the flow of information; journalists ask the questions that aren’t answered in that flow. Each brings new abilities to people — functionality (in software terms) or empowerment (in journalistic terms). But programmers don’t produce products so much as they produce ability: your ability to get what you want. Shouldn’t journalism act like that? Shouldn’t we teach them to?
Imagine a perpendicular universe in which an organization or community says: “We need someone to help make sense of this information, who can add context to it or find and fill in missing pieces or present it in a way that will make sense to people — as a narrative or a visualization. We need to get us a journalist.
…The Internet commandeered the services that newspapers once championed and delivered each of these services on an a la carte basis. In an earlier era, it made sense to bundle these services in a single package - the newspaper - and deliver it fully assembled. Today, the Web itself is the package, and each of the services now competes against other similar services in separate, often healthy, markets. And this is as it should be - this is not somehow wrong…
…There is no rational business model that can be formed around solely the production of news, just as many artists will attest that there is no stable business model around just an artist producing art that does not involve dying first. News must be bundled with a service. And that’s a problem, because the Web model is to unbundle everything, reduce every service to its basic and fundamental form, and present it to you as a site or, more recently, as an app. If you ask southern California venture capitalists what types of investments they’re searching for, they’ll tell you they’re looking for that one thing - not six things bundled together, not three existing things that complement one another. One disruptive thing.
And that thing tends to omit the word “news.